{"product_id":"flo-etry-vital-natural-serum-295ml","title":"Flo-Etry Vital Natural Serum 295ml","description":"\u003cp\u003e\u003c\/p\u003e\u003cp\u003eColor Wow Flo-Etry Vital Natural Curly Hair Serum is a lightweight, hydrating serum designed to transform dry, frizzy curls into soft, defined, and glossy hair.\u003c\/p\u003e\u003cp\u003eThis rich-oil blend works to deeply moisturise from root to tip while mimickingthe hairs natural oils, helping to improve flexibility, smoothness, and overall curl health. It enhances curl grouping and definition while reducing frizz, leaving hair bouncy and full of life without any greasy feel.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDeeply hydrates and nourishes dry, curly hair\u003c\/li\u003e\n\u003cli\u003eHelps define curls and improve natural shape\u003c\/li\u003e\n\u003cli\u003eReduces frizz and enhances smoothness\u003c\/li\u003e\n\u003cli\u003eAdds shine and softness without heaviness\u003c\/li\u003e\n\u003cli\u003eSupports healthier, more manageable hair\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eInfused with moisture-rich oils, the formula helps smooth the cuticle and lock in hydration, resulting in softer, shinier, and more controlled curls that feel natural and touchable.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to damp hair, working through sections from mid-lengths to ends. Distribute evenly and style as desired. Can also be used sparingly on dry hair to refresh and smooth curls.\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":46702806302859,"sku":"HC78009","price":48.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0388\/3076\/8267\/files\/HC78009.jpg?v=1777011954","url":"https:\/\/www.sshairbeauty.com.au\/products\/flo-etry-vital-natural-serum-295ml","provider":"S+S Hair \u0026 Beauty","version":"1.0","type":"link"}